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Insights.

Notes on marketing, communications, and AI.

  1. Essay9 min readAsabiyyahIbn Khaldun wrote the best account we have of why groups cohere and why they come apart. It was never about loyalty.
  2. 2026 Report125 min readThe State of SaaS GTMThe old playbook now works against you. A diagnosis of the channels that broke, then the seven motions that still compound.

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